Effective Communication- A Key to Business’ Success
As a small business owner, the ability and skills to lead employees, to create a conducive work environment, be appealing to your investors can secure high customer satisfaction and help close more deals.
Knowing the people well with whom you interact, will give you a better understanding of the motivations, experiences, and style of communication that drives them. Understanding your communication partner, is vital not only to small but to every business. Consequently, adjusting the style of information sharing can promote strong and trusting relationships within the company and outside with the clients.
Henry Ford said,“ “If there is any great secret of success in life, it lies in the ability to put yourself in the other persons place and to see things from his point of view as well as your own.”
Active listening is as essential as interpersonal communication. By listening actively, you are not simply listening to the voice of the individual as you wait for your turn, however you likewise focus and recollect their words. This can be immense in building long-term positive connections. An employee or a customer who feels that he or she is being listened and understood, is more disposed to the idea of listening to your perspective and suggestions. An individual with a conflict needs be heard, before he begins to take notes on solutions from you.
“Kind words do not cost much. Yet they accomplish much” -Blaise Pascal
When composing a mass business email, or an email expressing your gratitude to a client, understanding the reader will make a critical difference to the outcome of your message. By understanding the receivers, it will help you to compose an effective message that meets the need of your readers and improves your business relationships along with getting your point of view across. Adapting your message, to the level of your speaking audience, effectively improves communication within the team.
The recipient ’s cultural diversity also requires a consideration on language barriers.Removing slang, metaphors and colloquialisms that are not understood by the member of your audience can assure that no one is being alienated.
7 C’s of Effective Business Communication
To have a good business communication, it is important to consider the 7 C’s of effective communication.
- Concise:– Use to the point, straightforward and concise language that encourages effective action.
- Complete:– Make a point to deliver complete information needed to take an action.
- Conversational:– Information presented should be in a conversational tone instead of a confrontational one. Efficient business communication should be conducted in a professional not emotional tone.
- Clear:– Present your information in clear voice to be easily understood and not misinterpreted.
- Considerate:– After finishing your statement or sharing your idea, always wait and provide clarifications and answers to all the questions asked.
- Confidence:– Be confident. This can help in adding credibility to the information you are presenting.
- Check:– It is necessary to always check the facts and data before any business presentation.
Effective communication is must for business growth and stability. Poor business communication can result to conflicts, including the lack of trust, misunderstanding, loss of cooperation and mismanagement of the client.
Does your company value open communication? Share your thoughts